Since 2003, Tsela Barr has been a freelance graphic designer and illustrator. Her clientele includes a diverse array of businesses and organizations, both large and small. She is thrilled by the interesting design projects she has completed since going into business for herself. From logos to posters to brochures to websites, she enjoys the creative challenge, working directly with her clients, and pushing herself to produce the best work possible.
Tsela decided at the age of twelve that she wanted to be a graphic designer. Drawing, painting and sculpture have always been a passionate focus. However, Tsela found that she loved the fusion of practical projects with the creative process. For the last twenty years she has worked for design firms and publishing houses, where she designed, produced and managed projects; including books, brochures, posters, and websites.
1983 BFA • Major in Graphic Communications
Washington University/School of Fine Arts • St Louis, Mo
Early to Mid 1980's • Washington, DC
Institute for Policy Studies in Washington, DC • Art Director
Designed their books, both covers and interiors, as well as their catalogs and other marketing materials.
Late 1980's • New York City
Beth Tondreau Design and Harper Collins Books • Book Designer
1990's • San Francisco
Jossey Bass Publishers • Assistant Art Director
Coordinated freelance designers, worked with editors and printers, and designed a variety of books, both interiors and covers.
2000-2003 • Madison, WI
Memorial Union/University of Wisconsin, Madison • Graphic Designer
Conceived and produced print materials, including brochures, posters, logos, newsletters, signage, and newspaper ads, as well as updating their website.
August 2008 to present • Madison, WI
Madison Children's Museum • Part-time Graphic Designer
Oversees, develops, and creates marketing materials and program collateral for museum operations. Assists as needed with graphic design duties in other areas of museum operations as necessary.